Luis Arturo Villar Sudek, known to millions as Luisito Comunica, is not only a phenomenon on social media, but also an entrepreneur who has known how to capitalize on his influence, which has led him to be truly successful. With an estimated net worth of $20 million (according to Celebrity Net Worth), this creator has diversified his brand into areas such as gastronomy, telecommunications, fashion, and more.

Luisito began his career on YouTube in 2012, but his path to business was not immediate. The growth of his channel was meteoric, standing out for his unique, accessible style and ability to tell stories. Unlike other creators, Luisito dedicated himself to producing travel videos that not only showed the landscape, but also delved into the customs and human stories behind each place. 

His success as a content creator has allowed him to build a loyal community and, over time, leverage that audience to enter different markets. His strategy has included key partnerships, product innovation, and a strong connection to his brand identity. However, not all of his projects have been a success, making him a perfect case study on how to start, learn, and evolve.

His strategy has been clear: leverage his personal brand and global audience to boost businesses ranging from restaurants to telecommunications. His foray into the business world has not been linear, with successes that have catapulted him and failures that have left him with valuable lessons.

The businesses that Luisito Comunica has or has had

Successful businesses

Pillofon (2020)

This virtual mobile operator (MVNO), developed in collaboration with Diri Móvil, emerged to offer accessible services in a competitive market such as telecommunications. Luisito took advantage of his influence to position Pillofon as an option for young people, highlighting affordable plans with unlimited data and national coverage. His success lies in identifying a clear need and using his reach to communicate its benefits.

Gran Malo (2021)

A tamarind-infused tequila that revolutionized the market for its originality. Luisito was co-founder of this brand, which used an innovative social media marketing campaign to capture a young audience. Gran Malo's success is also due to its ability to export a traditional Mexican product with a modern twist, expanding its reach to international markets.

Deigo Ramen and Deigo Sushi

Luisito entered the restaurant world with these establishments specializing in Japanese food, located in Mexico City. Inspired by his travels, he opted for an authentic gastronomic experience, focusing on the quality and freshness of the ingredients. Deigo has gained popularity among lovers of Japanese cuisine.

Businesses with challenges

Fasfú Burgers (2021-2023)

An American-style burger chain that initially saw accelerated growth, expanding to Colombia, Peru, and Spain. However, its rapid expansion affected quality and customer experience, leading to the closure of several branches. This business underscores the importance of not compromising standards by growing too quickly.

El Rey Palomo (2018-2023)

His clothing line was an attempt to bring his personal style into the closets of his community. Although the brand achieved some initial traction, it failed to maintain sufficient sales over the long term and eventually closed. This failure highlighted the need to carefully plan the logistics and sustainability of a business in the retail sector.

Business Lessons

The Importance of Diversifying Income

Luisito has shown that it is not good to depend on a single source of income. Venturing into different sectors allowed him to expand his impact and build a more solid economic base.

If you have a stable job, consider creating a secondary source of income, such as investments or small ventures.

Leveraging Your Community as a Competitive Advantage

Each of his businesses has used their follower base as a launching pad. Their authenticity and emotional connection with their audience have been key to building trust.

Use your network of contacts to validate business ideas and attract your first clients.

Innovating within traditional markets

Gran Malo is a clear example of how a small change, like adding tamarind to tequila, can revitalize a saturated market.

Look at your industry and think of a unique twist you can offer to differentiate yourself.

Don't neglect quality for expansion

Fasfú Burgers illustrates how growing too quickly can negatively impact a business. The focus should be on consolidating before scaling.

Prioritize quality and customer satisfaction before trying to expand your business.

Learning from failures

The closure of El Rey Palomo didn't stop Luisito; instead, it served as experience for future endeavors.

Document your mistakes and use them as a reference so you don't repeat them.

Staying true to your brand identity
Each of Luisito's projects reflects his unique style and personality, which has strengthened his connection with the public.

Make sure your personal values ​​are present in what you offer, creating a distinctive seal.

Luisito Comunica is a clear example of how to combine charisma, authenticity and business vision to achieve success. Although he has faced challenges, each failure has served as a basis for his growth. His focus on diversification, innovation and authenticity can be applied to any field, whether it is your own business or your professional career.

These lessons invite us to take calculated risks, learn from our mistakes and build on our strengths. Like him, you can use your current resources, be it skills, contact networks or your passion, to begin to transform your ideas into reality. Remember: success is not linear, but every step counts.

Planet Earth is in a state of unprecedented transformation. Global temperatures are rising at an alarming rate, weather patterns are becoming more erratic, and extreme weather events are intensifying.

In recent decades, we have witnessed an alarming frequency and intensity of extreme weather events around the world. From scorching heat waves to devastating hurricanes, flash floods and prolonged droughts, these events are becoming a new norm. Scientists are increasingly convinced that these phenomena are not merely whims of nature, but clear symptoms of a much larger problem: climate change.

But what is Climate Change?

Climate change refers to significant and long-lasting changes in global weather patterns. While the Earth's climate has changed throughout its history, today, we are seeing an unprecedented acceleration of these changes due to human activities. The burning of fossil fuels, deforestation and other industrial practices have significantly increased levels of greenhouse gases in the atmosphere, such as carbon dioxide (CO2) and methane (CH4). These gases trap heat, resulting in global warming.

However, scientists were rarely able to pin down the exact contribution of climate change to these events. Today, thanks to the combination of human intelligence, mathematical models, precise meteorological data and supercomputers, it is possible to calculate the climate footprints of many important weather events.

The goal of climate attribution is to demonstrate the extent to which greenhouse gases, from the burning of fossil fuels, are related to observed weather effects.

Scientific Evidence: The Clear Link

The international scientific community is clear and forceful: climate change, caused mainly by greenhouse gas emissions derived from human activities, is mainly responsible for this intensification of extreme weather events.

Comprehensive scientific studies show that climate change is altering atmospheric circulation patterns, increasing the amount of water vapor in the atmosphere and modifying the frequency and intensity of precipitation.

Scientists now try to calculate and disseminate these climate signatures within days or weeks of an extreme weather event, when people are very attentive, says Michael Wehner, a scientist who calculates the attributions at the US Department of Energy's Lawrence Berkeley National Laboratory. . USA in California.

Quickly relating the event to greenhouse gases “helps people realize that climate change is not our children's or our grandchildren's problem. Important things are happening now,” says Wehner.

Here are some examples of how climate change is affecting our climate:

1. Heat Waves: Heat waves are becoming more frequent and severe. According to NASA, the last five years have been the hottest on record since 1880. Rising global temperatures are making heat waves longer, hotter and more dangerous to human health.
2. Hurricanes and Tropical Storms: Hurricanes are increasing in intensity due to warming oceans. Warmer water acts as fuel for these storm systems, making hurricanes stronger and bringing heavier rain. Recent examples include Hurricane Dorian in 2019 and Hurricane Harvey in 2017, both causing massive destruction and loss of life.
3. Floods and Extreme Rainfall: Global warming increases the atmosphere's ability to retain moisture, resulting in more intense and frequent rainfall. These extreme rainfall can lead to flash floods, such as those seen in Europe and Asia in recent years.
4. Droughts: On the other hand, some regions are experiencing longer and more severe droughts. Rising global temperatures cause greater water evaporation, which dries out soils and decreases water supply. ua. The recent droughts in California and Australia are clear examples of how climate change is exacerbating water scarcity.
5. Forest Fires: Dry conditions and heat waves are creating a perfect environment for wildfires. The fires in Australia in 2019-2020 and in the Amazon in 2019 were some of the worst in history, devastating millions of hectares of land and causing incalculable ecological damage.

Human and Environmental Impact

Researchers at Climate Central, a nonprofit organization that collaborates with WWA, found that last summer's heat wave in the southwestern United States (where temperatures in July were about six degrees Celsius above normal) was five or more times more likely due to climate change.

Heat waves like this “are not just flukes,” but will become much more frequent if the world does not quickly transition away from fossil fuels and other greenhouse gases, says Andrew Pershing, chief scientist of attribution research at Climate Central. .

Climate change has exacerbated heat, flooding and storms. Complex weather events are triggered by various environmental factors, such as high or low pressure systems, jet streams, etc. But rising air and ocean surface temperatures have long been known to be another important factor that has aggravated many recent disasters.

Scientists have calculated, for example, that the rainfall totals of six of the major hurricanes that hit the Atlantic coast in the last 20 years (Katrina, Irma, Maria, Harvey, Dorian and Florence) and which together caused more than 500,000 million dollars in damage, were four to 15 times more intense (depending on the hurricane) than they would have been if the Earth had been colder.

According to a Climate Central analysis, last year's unusually warm Christmas week in the Midwest was at least twice as much due to climate change. Although some blame those snowless Christmases on El Niño (the periodic warming of the surface of the Pacific Ocean that affects the weather), without global warming the area could have received some Christmas snowfall.

According to the WWA, heat waves, which occurred once every 10 years in the pre-industrial era, are now three times more frequent and often 1.2 degrees Celsius warmer than in the past. The unprecedented heat wave that hit the roads of the Pacific Northwest and Western Canada in the summer of 2021 would have been virtually impossible without the contribution of climate change.

Extreme weather events have devastating consequences for people and the environment. Below are some of the most significant impacts:

1. Displacement and Home Loss: Floods, storms and wildfires can destroy entire communities, displacing thousands of people and leaving them homeless. According to the International Organization for Migration (IOM), it is estimated that by 2050, there will be between 25 and 1 billion climate displaced people worldwide.
2. Agriculture and Food Security: Droughts and extreme rainfall severely affect agricultural production, which can lead to food shortages and increased prices. Food security is a growing concern, especially in the most vulnerable regions of the world.
3. Human Health: Heat waves can cause serious health problems, including heat stroke and dehydration, especially among more vulnerable populations such as the elderly and children. Additionally, flooding can spread waterborne diseases and wildfires can deteriorate air quality, causing respiratory problems.
4. Ecosystems and Biodiversity: Extreme events also affect ecosystems and biodiversity. Forest fires can destroy habitats and kill thousands of animals. I dried them They can dry out bodies of water, affecting aquatic life and the species that depend on those resources.

The Need for Immediate Action

The international community must act urgently and decisively to mitigate climate change and reduce greenhouse gas emissions. 

Here are some key strategies:

• Reduction of Greenhouse Gas Emissions: It is essential to reduce greenhouse gas emissions to stop global warming. This includes switching to renewable energy sources, such as solar and wind, and improving energy efficiency.
• Reforestation and Forest Conservation: Forests act as carbon sinks, absorbing CO2 from the atmosphere. Protecting and restoring forests is a crucial measure to combat climate change.
• Energy efficiency: Implementing energy efficiency measures in buildings, industries and transportation is crucial to reducing our energy consumption and, therefore, our greenhouse gas emissions.
• Education and Awareness: Informing and educating the population about climate change and its impacts is essential to generate change at an individual and collective level. Raising awareness can lead to more sustainable practices and broader support for climate policies.
• Adaptation to impacts: Adaptation strategies need to be developed to address the impacts of climate change that we are already experiencing, such as building more resilient infrastructure and implementing early warning systems.

What can you do?

• Reduce your carbon footprint: Reduce your energy consumption, use sustainable means of transportation, avoid food waste and choose products of local and sustainable origin.
• Get informed and spread knowledge: Learn about climate change and share the information with your family, friends and community.
• Support organizations working for climate: Join organizations fighting climate change and participate in their activities.
• Demand action from your leaders: Contact your political representatives and demand that they take urgent action to combat climate change.

By taking urgent and ambitious action to reduce greenhouse gas emissions and adapt to the impacts of climate change, we can mitigate the most severe effects and build a more resilient and sustainable future for generations to come.

Ever since humanity looked up to the sky, Mars has been an object of fascination. Its reddish, blood-like color has inspired stories of war, conquest, and extraterrestrial life.

For centuries, the idea of ​​water on Mars has been relegated to the realm of science fiction. However, in recent decades, advances in space technology have allowed scientists to explore the Red Planet in unprecedented detail. And what they have found has revolutionized our understanding of Mars: compelling evidence that water, at one time, flowed on its surface.

An aquatic past: when Mars was a cosmic oasis

The scars of ancient rivers, lakes and even a sea that covered most of the planet are visible on the Martian surface. These formations, sculpted by water over billions of years, are a testimony to a past very different from the one we see today.

Meanwhile, the European Space Agency (ESA) has detected clear evidence of the existence of massive blocks of ice near the Martian equator, in a region known as Medusae Fossae. These formations contain between 219,000 and 396,000 cubic kilometers of frozen water, enough to flood the entire planet under a layer of two meters of water.

Recently, frost was discovered on volcanoes in the Tharsis region, near the Martian equator. This frost forms for a few hours at dawn and evaporates with sunlight, indicating an active water cycle.

But what happened to the water on Mars?

The answer is not simple. It is believed that a series of catastrophic events, such as the loss of its atmosphere and the decline in volcanic activity, caused the water to freeze or escape into space.

One of the main reasons Mars could have lost its water is the disappearance of its global magnetic field. On Earth, the magnetic field acts as a shield that protects the atmosphere from solar winds. Without this protective field, Mars was exposed to direct solar radiation.

Without a magnetic field, solar winds—streams of charged particles from the Sun—began stripping the Martian atmosphere of its molecules. This process, known as "atmospheric erosion," allowed Mars' thin atmosphere to escape into space over time.

With the decrease in atmospheric pressure, the boiling point of water decreased significantly. This means that liquid water on the surface of Mars began to evaporate and escape into space.

The loss of the thick, protective atmosphere led to a global cooling of the planet. Without an atmosphere to trap solar heat, Mars became a cold, arid world, with temperatures that could not support liquid water on the surface.

On Earth, volcanic activity plays a crucial role in releasing gases trapped inside the planet, which helps maintain a thick atmosphere. On Mars, the decrease in this activity meant less release of gases, contributing to a thinner atmosphere less able to retain water.

The current search for water: is there life on the red planet?

Although liquid water no longer flows freely on the surface of Mars, there are indications that it could be present in the form of ice at the poles and in underground reservoirs.

The presence of water, even in the form of ice, is an essential ingredient for life as we know it. That is why the search for water on Mars has become a priority for scientists, since it could support microbial life, either in the past or even today.

The discovery of frost on the Tharsis volcanoes, the tallest in the solar system, adds another layer of complexity to our understanding of the water cycle on Mars. Frost, formed by the condensation of humid air rising up the slopes of volcanoes, evaporates quickly at dawn. This phenomenon, observed thanks to the collaboration between the ExoMars and Mars Express missions, indicates exceptional processes that allow the formation of frost even in equatorial regions.

Water, essential for life as we know it, raises the possibility that Mars has been habitable in the past and perhaps still is in certain microenvironments. The discovery of accessible liquid water and ice deposits on Mars underscores the importance of continuing explorations with robotic and, eventually, human missions.

Space missions: exploring the enigma of water on Mars

Numerous space missions have been sent to Mars with the aim of searching for water and understanding its history. Some of the most important ones include:

Viking (1976): The first probes to land on Mars, although they did not find irrefutable evidence of life.
Mars Pathfinder (1997): The first mission to send a rover to Mars, Sojourner, which provided invaluable images and data about the planet's surface.
Mars Exploration Rovers (2003): Spirit and Opportunity, two rovers that explored the Martian surface for more than a decade, finding evidence that liquid water once flowed there.
Curiosity (2012): A still-operating rover that is exploring Gale Crater, searching for clues about the past habitability of Mars.
Mars Express (2003): A space probe that has been orbiting Mars for two decades, studying its atmosphere, surface and subsurface.
ExoMars Trace Gas Orbiter (2016): A space probe that searches for trace gases in the Martian atmosphere, which could be signs of life.
Recent discoveries: water in unexpected places

In recent years, scientists have made surprising discoveries about water on Mars:

Salt water flows: Dark lines have been observed on the slopes of Mars that appear and disappear with the seasons, suggesting that they are caused by salt water flows.
Ice at the equator: Huge deposits of ice have been found near the Martian equator, in an area where it was previously thought impossible.
Frost on volcanic peaks: Even in the warmest areas of the red planet, frost forms on the tops of volcanoes during the cold hours of dawn.
The future of space exploration: searching for life on Mars

Discoveries about water on Mars have opened new possibilities for human exploration of the red planet. Future missions like Mars 2020 and ExoMars Rover will directly search for evidence of life, such as fossils or biosignatures.

The search for water on Mars is not just a scientific question, it is also a search for our place in the universe. If we find evidence of life on the red planet, it will forever change our understanding of life and our very existence.

Beyond water: resources for future colonization

Water is not only essential for life, but is also a vital resource for future colonization of Mars. The ice could be used to produce drinking water, grow food and even generate energy.

The challenges of colonizing Mars

Colonizing Mars will not be an easy task. Among the main challenges are:

The distance: The trip to Mars is long and expensive, which limits the number of people and materials that can be sent.
The hostility of the environment: Mars is a cold, dry planet with a thin atmosphere, which makes it an inhospitable place for human life.
Radiation: Solar radiation is more intense on Mars than on Earth, which poses a risk to the health of astronauts.

Technologies to overcome challenges

Scientists and engineers are working on a number of technologies to overcome these challenges, such as:

Faster, more efficient space vehicles: New propulsion technologies are being developed that could reduce travel time to Mars.
Self-sustaining life support systems: Systems are being designed that could recycle air, water and waste to create a habitable habitat on Mars.
Radiation-resistant construction materials: New materials are being developed that could protect astronauts from radiation.

The path to colonization: a global effort

The colonization of Mars is an ambitious goal that will require a global effort. Space agencies around the world, such as NASA, ESA and JAXA, are collaborating on projects to explore and develop technologies for Mars.

The private sector is also playing an increasingly important role in space exploration. Companies like SpaceX and Blue Origin are developing their own space vehicles and plans to colonize Mars.

The future of humanity among the stars

The search for water on Mars is just one step in a much larger journey: the search for a new home for humanity among the stars. If we can overcome the challenges of colonizing Mars, we will open the doors to a future in which humanity can live and thrive on other worlds.

Claudia Sheinbaum, a prominent 61-year-old scientist and left-wing politician, has emerged as the key figure to lead Mexico in a new era. Following the administration of Andrés Manuel López Obrador (AMLO), Sheinbaum faces the challenge of addressing one of the largest crises of violence the country has experienced, with almost 190,000 violent deaths during the term of her predecessor. This situation has not only deeply impacted public safety, but has also slowed the country's economic growth.

Sheinbaum's victory in the Mexican elections was expected, but the magnitude of her victory was surprising. With more than 60% of the vote, Sheinbaum will become Mexico's first president on October 1. Her party, Morena (National Regeneration Movement), has secured a qualified majority in the Chamber of Deputies and probably the Senate, allowing it to move forward with constitutional reforms that had stalled in previous years.

These are the main economic challenges that await the new Government headed by Sheinbaum, the first woman president in the

Economic and Security Challenges

Violence and Insecurity

Although violence in Mexico is not uniform and is concentrated in specific areas, its impact on investment and economic growth is significant. Organized crime has infiltrated key industries such as agriculture and mining, exacerbating insecurity. AMLO's "Hugs, not bullets" policy has failed to significantly reduce homicides, and the country continues to record more than 100,000 missing people.

Sheinbaum has promised to attack impunity and focus on the underlying causes of violence. Her strategy includes expanding youth programs, strengthening the National Guard, improving police intelligence and fostering cooperation between institutions in charge of security.

Michael Shifter, an expert at the Inter-American Dialogue think tank, maintains that "the ominous growth of organized crime and flourishing cartels is the most daunting problem that Sheinbaum will need to confront." The president-elect promises to eradicate impunity and, like AMLO, focus on the causes of violence by expanding programs for youth, strengthening the National Guard, more police intelligence and cooperation between institutions in charge of security.

Economy: Challenges and Opportunities

Sheinbaum inherits a fiscal deficit of almost 6%, the highest in 25 years, and an average economic growth of only 0.8% in the last six years. To finance direct aid to 25 million Mexicans and carry out other reforms, she needs to increase state revenues. The commitment to "nearshoring", which involves the relocation of the production of foreign companies to northern Mexico, is a key strategy, but its success will depend on improvements in security, infrastructure and water and energy supply.

Water is a crucial issue, with per capita availability that has decreased 68% since 1960. Sheinbaum, with a doctorate in environmental engineering, has promised to increase investment in clean energy, contrasting with AMLO's commitment to fossil energy and financial support for the indebted Pemex.

Pamela Starr, a Mexico expert at the University of Southern California, sums up the situation: "You need to spend money on many things, and there is no money. The infrastructure is obsolete. Electricity is a problem. Pemex is a problem."

Carlos Ramírez, from the risk consultancy Integralia, warns that "nearshoring is not Mexico's great lifeline" and that its eventual success depends on improving security and infrastructure, water and energy supply.

Alfredo Coutiño, director of Moody's Analytics, points out that the next government will inherit a country with "a financial hole that will limit the room for maneuver." Sheinbaum has stated that he will continue with the current president's projects and add some of his own, but the challenge will be to find the necessary financial resources to do so without triggering an economic crisis due to an uncontrolled increase in debt.

Relationship with the United States: A Diplomatic Challenge

The period of power transition in Mexico coincides with the electoral campaign in the United States, the country's main trading partner. The bilateral relationship is influenced by security, migration and trade issues. The reelection of Joe Biden or the return of Donald Trump in November will be a critical variable that could significantly alter the scenario.

The relationship between Mexico and the United States is also marked by migration and fentanyl trafficking. Sheinbaum has indicated that he will maintain a loving relationship ity and mutual respect with the United States, always defending Mexicans abroad.

Carlos A. Pérez Ricart, professor at CIDE, a Mexican public research center, explains that the election in the United States is “the real variable that will modify scenarios.” If Joe Biden loses and Trump wins, who promises to set up migrant detention camps and deport them en masse, "the biggest challenge that Mexico will face is uncertainty." The trade policy of the northern neighbor is one of the main axes of the US electoral campaign, in which the Democrat, the current president Joe Biden, and the Republican and former president Donald Trump will face each other again. Managing the complex relationship with the United States poses another challenge for Sheinbaum, amid uncertainty about who will win the November presidential election and the review of the Treaty between Mexico, the United States and Canada (USMCA) in 2026, for which Washington may demand compensation. .

Energy and Infrastructure

To capitalize on nearshoring and attract investment, Mexico needs substantial improvements in its energy supply, especially renewable energy, and in the modernization of basic transportation and water infrastructure. Sheinbaum has promised to create 100 new industrial parks across the country to take advantage of business relocation near the United States.

Pemex, the state oil company, faces a difficult financial situation. Sheinbaum plans to renegotiate its debt and refocus the company on renewable energy, although government fiscal support for Pemex will continue to be necessary for several years.

Carlos Torres, president of the BBVA financial group, the first bank in Mexico, assured that "if Mexico is capable of solving this bottleneck and also the existing ones in transportation infrastructure or water supply and adopts the correct measures in energy matters," Foreign direct investment will increase “very significantly” in the country.

Infrastructure Mega Projects

The outgoing government has promoted several infrastructure megaprojects that Sheinbaum will continue. Among them, the Mayan Train stands out, which will connect five states in the Mexican southeast, the Tulum International Airport and the Interoceanic Railway. These projects seek to promote regional development and tourism, as well as improve connectivity and trade. The Felipe Ángeles International Airport and the Mexico-Toluca Interurban Train are other key projects that are expected to boost the country's economy and infrastructure.

The outgoing government bet heavily on infrastructure megaprojects. The controversial Mayan Train stands out, which will connect five states in southeastern Mexico to promote their socioeconomic development, despite criticism for its environmental impact. To support tourism, the Tulum International Airport was built in Quintana Roo. In addition, the Interoceanic Railway was strengthened to connect the ports of Coatzacoalcos and Salina Cruz to boost international trade and passenger transportation. Another emblematic project is the Felipe Ángeles International Airport (AIFA), built to alleviate air traffic in the center of the country after the cancellation of the Texcoco Airport. The AIFA, increasingly crowded, will have an extension of the Suburban Train to connect with the center of Mexico City. Additionally, the Mexico-Toluca Interurban Train, now called 'El Insurgente', began under Enrique Peña Nieto and was taken up by AMLO, and is partially functional.

Claudia Sheinbaum faces a path full of challenges when assuming the presidency of Mexico. Violence, the fiscal deficit and the need to improve infrastructure are some of its most urgent challenges. However, with a strong popular mandate and a focus on democracy and plurality, Sheinbaum has the opportunity to lead a significant transformation in the country.

Her success will depend on her ability to implement key reforms, improve security and attract investments that drive sustainable economic growth. With a clear vision and a commitment to democratic values, Sheinbaum is well positioned to mark a new era in Mexican history.

Claudia Sheinbaum has been elected as the next president of Mexico, marking the beginning of a new era in the country. With 96.21% of the votes counted, Sheinbaum, candidate of the ruling Morena party, obtained a resounding 59.35% of the votes. This victory places her more than 30 points away from her main competitor, Xóchitl Gálvez, who represented the opposition alliance between the PRI, the PAN and the PRD, and which obtained an average of 27.9% of the votes. In third place, with 10.41% of the votes, was Jorge Álvarez Máynez, from Citizen Movement.

Sheinbaum, who will be the first woman in the history of Mexico to occupy the National Palace, will take office on October 1, succeeding the current president Andrés Manuel López Obrador (AMLO). This triumph for Sheinbaum is not only significant because of her wide margin of victory, but also because of what she represents in terms of political continuity.

To understand the reasons behind this historic victory, it is essential to examine the key factors that led Claudia Sheinbaum to win the election.

Why did Claudia Sheinbaum win the elections?

Popularity of AMLO and the state machinery

Claudia Sheinbaum was greatly benefited by the high popularity of Andrés Manuel López Obrado r (AMLO), with whom she shares political alliances. The president's endorsement, which has a 60% approval level, exerted a positive influence on Sheinbaum's candidacy, further consolidating her support.

Furthermore, Sheinbaum managed to establish two fundamental perceptions in the collective imagination, especially among the popular sectors. First of all, she built a total connection with López Obrador , avoiding any hint of disagreement between them. This association became a guarantee of continuity in policies and the protection of AMLO for those who revere the acting president.

Secondly, she projected an image of seriousness, discipline and scientific competence that generated confidence in many, including the international press. While López Obrador's lack of knowledge did not worry her followers ("she may know little, but she is like us"), Sheinbaum inspired confidence on the contrary ("She has knowledge, she is a professional") .

In addition to this, she benefited from the extensive national network of the ruling party , Morena, and she had the support of the State machinery .

According to Gustavo Urbina, an academic at the College of Mexico, "Since the hegemony of the Institutional Revolutionary Party (PRI), Morena has probably become the most successful party model at the national level."

However, it is important to consider how this scheme will change with the figure of Claudia as AMLO's successor, according to Urbina.

On the other hand, Shifter highlighted AMLO's weight in the nomination of Sheinbaum as a candidate, who, although she won an internal party consultation, was always seen as the president's favorite.

"AMLO's supporters trust her judgment and have come together to support her successor," Shifter stressed.

Finally, it is essential to recognize that there was a significant political operation during the elections in favor of Sheinbaum's option. This political operation, which was not only limited to emotional support for López Obrador, but was also supported by all the government's social programs, was a determining factor in Sheinbaum's success.

An academic profile

Claudia Sheinbaum stands out for her academic profile, very different from that of the president, which has generated a more neutral perception compared to him. While López Obrador can inspire love or animosity, Sheinbaum is seen as a more technical and conversational figure. According to María Eugenia Valdés, an expert in political processes, this difference in styles is key to understanding why Sheinbaum has even managed to surpass her mentor in votes. Valdés points out that López Obrador has generated fear in some political and economic sectors, while Sheinbaum presents a more conciliatory image Dora.

Violeta Vázquez-Rojas highlights Sheinbaum's ability to dialogue with those sectors that felt wronged by the president. This strategy allowed disenchanted people to find in Sheinbaum a figure they could trust and vote for. Specifically, the academic and middle-class vote was attracted to Sheinbaum's less confrontational style, offering a kind of reconciliation with the Fourth Transformation.

Analysts agree that Sheinbaum's conduct has been impeccable. Being a leftist woman, her career was never associated with the PRI or the PAN , which makes her coherent with her principles and linked to social causes. Her experience as a student leader, university professor and researcher, along with her participation in international organizations, give her a modern left-wing image that has benefited her campaign.

On the other hand, the political scientist mentions another factor in favor of Sheinbaum: the support of the party in territorial work. By not having to worry so much about this work, the candidate was able to focus on her message and her proposals, which gave her an additional advantage during the campaign.

Opposition Weakness

The alliance between the PRI, the PAN and the PRD failed to gain the trust of voters. This coalition never achieved full cohesion. However, beyond this, it turned out to be an impossible task to eliminate or at least reduce the deep-rooted discredit of the parties that have governed Mexico since 2000: the National Action Party (PAN) and the former Institutional Revolutionary Party (PRI). This constant reminder of incompetence and corruption, frequently emphasized by Sheinbaum, had a significant impact on Gálvez's campaign, representing an innate and insurmountable obstacle.

The focus of the campaign was on how a victory for the ruling party would weaken the institutions, but the population does not feel loyalty to institutions like the SCJN because in previous governments they did not perceive beneficial results.

Finally, Gálvez made a series of mistakes in a campaign where he could not afford any. Two of these errors are especially notable. First, she failed to respond quickly and effectively to the attacks directed by López Obrador against her integrity and honesty, just after announcing her candidacy. She was accused of illicit enrichment during her previous charges, improperly approving construction permits, and awarding contracts with favoritism. Although Gálvez denied these accusations, she was clearly not prepared to face this onslaught.

Jorge Zepeda Patterson, writer and analyst, highlights a crucial error of the opposition during this period. According to him, the opposition's mortal sin lies in its lack of attention to the "real, current and genuine discontent" of many Mexicans. Zepeda Patterson points out that the opposition's strategy focused on discrediting the current government, showing López Obrador's demagoguery or inefficiency on issues such as violence or access to health.

However, according to Zepeda Patterson, this tactic has not worked because people perceive that, at least, the current government is trying to address these problems, while the traditional parties do not even try. This perception leads the population to maintain their support for the current government, despite its deficiencies, due to the lack of credible alternatives on the part of the opposition.

Social programs

Thesocial programs sponsored by AMLO have been a fundamental piece in the continuous support for the current government. Now, the population enjoys programs that offer around $2,000 pesos, along with average salaries of between $14,000 and $16,000 pesos, marking a notable change from the low minimum wages of the past.

This improvement in the quality of shared life has strengthened loyalty towards the government, while the idea of ​​​​defending abstract institutions like the SCJN has lost relevance compared to the tangible benefits provided by the government.

Voters act rationally, endorsing what they consider essential to their daily well-being. This was reflected in a pre-election survey, where 64% of respondents receiving official assistance expressed their intention to vote for Sheinbaum.

On the other hand, those not receiving these benefits showed lower support, with Gálvez outperforming Sheinbaum by 11 points. With more than 30 million households benefiting from some form of government aid, this factor could have been decisive in Sheinbaum's victory. Social programs have been a crucial aspect that has shaped the political and electoral landscape.

What other reasons do you think were fundamental for Claudia Sheinbaum to come to power? What are the challenges she has facing her six-year term?

Motivation is a very powerful force that drives us to achieve our goals and overcome challenges in life. When we are motivated, we are more likely to take action, persevere in the face of adversity, and achieve our goals.

However, motivation is not always easy to find. Sometimes, we can feel demotivated by the lack of results, the pressure of expectations or just everyday life.

If you feel unmotivated, there are many things you can do to increase your motivation. One of the most effective things is to read books on motivation.

Motivational books can provide us with inspiration, practical advice, and new perspectives on life. By reading them, we can learn to overcome obstacles, achieve our goals, and live a fuller and more satisfying life.

On this occasion, we present you with a list of books that will help you motivate yourself in life and reach your full potential.

Why is it important to be motivated?

Motivation is essential for success in any area of life. When you're motivated, you have the energy and determination to pursue your dreams and overcome obstacles.

First, it helps us achieve our goals. When we are motivated, we are more likely to take action and work hard to achieve what we want.

Second, motivation helps us overcome obstacles. When we are faced with challenges, motivation can help us persevere and not give up.

Third, motivation helps us live a fuller and more satisfying life. When we are motivated, we are more likely to take risks, try new things, and grow as people.

However, motivation is not always constant. There are times when you will feel discouraged or face obstacles that seem insurmountable. It is at these times when books can be a valuable resource to regain lost motivation and find new perspectives to address your challenges.

What books can help me stay motivated?

The 7 Habits of Highly Effective People - Stephen Covey

This book presents seven habits that can help us be more effective in all aspects of our lives.

• The first habit: "Be proactive", which means taking responsibility for our lives and not blaming others for our circumstances.
• The second habit: "Begin with the end in mind", which means having a clear vision of what we want to achieve in life.
• The third habit: "Put first things first", which means prioritizing our tasks and activities based on their importance.
• The fourth habit: "Think win-win", which means looking for solutions that benefit all parties involved.
• The fifth habit: "Seek first to understand, then to be understood", which means actively listening to others and trying to understand their point of view.
• The sixth habit: "Synergy", which means working together to create something greater than the sum of the parts.
• The seventh habit: "Sharpen the saw", which means investing time and effort in our own growth and development.

The Surprising Truth about What Motivates Us - Daniel H. Pink

This book explains how human motivation has changed over time. Pink argues that intrinsic motivation, that is, motivation that comes from within us, is more powerful than extrinsic motivation, that is, motivation that comes from outside of us.

Pink divides motivation into three types:

• Reward motivation: This type of motivation is based on the promise of a reward, such as money, recognition, or power.
• Punishment motivation: This type of motivation is based on the threat of punishment, such as failure, shame, or pain.
• Intrinsic motivation: This type of motivation is based on interest and enjoyment of the task itself.

Pink maintains that she is motivated intrinsic ion is the most powerful and long-lasting of the three.

Overcoming Adversity - Luis Rojas Marcos

This book offers advice to overcome difficult moments in life. Rojas Marcos affirms that resilience is the ability to overcome adversities and emerge stronger from them.

Rojas Marcos shares his personal experience and that of others who have overcome adversities such as the loss of a loved one, illness or failure. He offers practical advice for building resilience, such as:

• Accept adversity: The first step in overcoming adversity is to accept it. We cannot change what has happened, but we can choose how we respond to it.
• Seek Support: We are not alone in adversity. There are people who care about us and who will be willing to help us in those difficult times we are going through.

Man's Search for Meaning - Viktor E. Frankl

This book tells the story of Frankl, a psychiatrist who survived the Nazi concentration camps. Frankl discovered that the key to surviving adversity is finding meaning in life.

Frankl shares his personal experience in the concentration camps, where he saw how many of his companions died from lack of meaning. He argues that the meaning of life is what gives us the strength to overcome adversity.

Good Luck - Alex Rovira and Fernando Trías de Bes

Alex Rovira and Fernando Trías de Bes teach us that good luck is not a matter of luck, but of habits and behaviors. The authors explain to us that good luck can be created through proactivity, positivity and openness to new experiences.

For example, Rovira and Trías de Bes recommend:

• Start with an end in mind. Having a clear objective will help us be more motivated and make decisions that bring us closer to it.
• Be open to new experiences. Good luck often comes from unexpected places, so it's important to be open to trying new things.
• Be positive. Positive people tend to attract more opportunities.

The Seven Spiritual Laws of Success - Deepak Chopra

This book presents seven spiritual principles that can help us achieve success in all aspects of our lives. Chopra maintains that success is not just a matter of effort and talent, but also a connection with spirit.

The seven spiritual laws are:

• The law of purpose: We all have a purpose in life.
• The law of potential: We all have unlimited potential.
• The law of cause and effect: Every action has a reaction.
• The law of intention and desire: Our thoughts and desires create our reality.
• The law of unity: We are all connected.
• The law of giving and receiving: What you give, you receive.

How to Win Friends and Influence People - Dale Carnegie

This book offers practical advice for improve our social and leadership skills. Carnegie presents a series of principles that can help us win friends, influence others, and succeed in life.

These principles are:

• Show genuine interest in others.
• Remember people's names.
• Be a good listener.
• Speak with enthusiasm.
• Praise others sincerely.
• Do favors for others without expecting anything in return.
• Smile and maintain a positive attitude.

Think and Grow Rich - Napoleon Hill

This book presents a formula to achieve financial success. Hill claims that financial success is possible for everyone, as long as we are willing to work hard and follow his advice.

These tips are:

• Develop a strong desire for wealth.
• Formulate a specific plan to achieve your goal.
• Believe in yourself and your possibilities.
• Associate with positive and successful people.
• Be a positive thinker.
• Never give up on your dreams.

The Story of My Life - Helen Keller

Helen Keller was a woman who lost her sight and hearing at 19 months old. Despite these adversities, Keller managed to overcome them and become one of the most inspiring figures in history.

In The Story of My Life, Keller tells us her story of personal improvement. Her testimony teaches us that, with determination and effort, we can achieve anything we set our minds to.

Awakening the Giant Within - Tony Robbins

Tony Robbins teaches us how to unleash our unlimited potential. Through a series of techniques and tools, Robbins helps us overcome our fears and limitations to achieve our dreams.

For example, Robbins recommends:

• Define our objectives. The first thing is to know what we want to achieve.
• Create an action plan. Once we have our goals, we need to create a plan to achieve them.
• Take action. Action is key to success.

The Power of Now - Eckhart Tolle

Tolle explains to us that suffering comes from our clinging to the past and the future. If we want to be happy, we must learn to live in the present, without judging or comparing.

For example, Tolle recommends us:

• Be aware of our thoughts and emotions. The first time we realize that we are thinking about the past or the future, we must return to the present.
• Learn to enjoy the small moments. We don't need big things to be happy.

The Monk Who Sold His Ferrari - Robin Sharma

Robin Sharma tells us the story of a man who searches for the true meaning of life.

Through a series of experiences, the protagonist learns to live a plentiful life. fine and meaningful.

The story of "The Monk Who Sold His Ferrari" is a journey of self-discovery that will help us find the true meaning of life.

The Peaceful Warrior - Dan Millman

Dan Millman teaches us how to control our mind and our emotions. Millman explains to us that inner peace is the key to a full and satisfying life. Through a series of techniques, Millman helps us find inner peace and happiness.

For example, Millman recommends:

• Learn to breathe deeply. Deep breathing helps us calm down and control our emotions.
• Practice meditation. Meditation helps us connect with our mind and our body.

How to Make Good Things Happen to You - Marian Rojas Estapé

Marian Rojas Estapé teaches us how to attract the things we want into our lives. Rojas explains to us that a positive attitude is key to attracting good luck. Through a series of practical tips, Rojas helps us develop a positive attitude and attract the things we want into our lives.

For example, Rojas recommends:

• Focus on the good things in our lives.
• Be grateful for what we have.
• Visualize our objectives.
• Be optimistic and believe in ourselves.

Rojas teaches us that, if we have a positive attitude, we can attract good luck, success and happiness into our lives. This book is a must read for all those who want to live a fuller and more satisfying life.

Emotional Intelligence - Daniel Goleman

Daniel Goleman teaches us how to be more emotionally intelligent. Goleman explains to us that emotional intelligence is the ability to understand and manage our emotions. Through a series of practical tips, Goleman helps us develop our emotional intelligence.

For example, Goleman recommends:

• Know ourselves. The first thing is to be aware of our emotions and how they affect us.
• Manage our emotions. We must learn to control our emotions and not let them control us.
• Empathy. We must learn to understand the emotions of others.

Tips to increase motivation

Besides reading motivational books, there are other things you can do to increase your motivation. Here are some tips:

• Set clear and achievable goals. When you have a clear objective, it is easier to motivate yourself to achieve it.
• Surround yourself with positive and motivating people. The people around us can have a significant impact on our motivation.
• Celebrate your successes, no matter how small. Recognizing your achievements will help you stay motivated.
• Practice gratitude. Focusing on the things you have will help you appreciate your life and feel more motivated.
• Take care of your physical and mental health. When you are physically and mentally well, you are more likely to feel motivated.

Motivational books can be a source of inspiration, practical advice, and new perspectives on life. By reading them, we can learn to overcome obstacles, achieve our goals, and live a fuller, healthier and satisfactory life.

If you feel unmotivated, I encourage you to read one of these books. They can help you find the motivation you need to achieve your goals.

Have you already read any of these books? What other things can you recommend to stay motivated? Write your experience in the comments and help others not lose motivation in their lives.

Resilience is a fundamental capacity in working life that allows people to adapt and overcome challenges and adversities in the work environment. Today we want to talk in depth about what resilience is, why it is important at work and how we can develop it to manage professional challenges effectively.

What is resilience?

Resilience, in its broadest sense, refers to a person's ability to face and overcome life's difficulties and challenges, whether in the personal or professional sphere. It is the ability to recover from adverse situations, learn from them and come out stronger. In the work context, resilience translates into the ability to deal with stress, pressure, changes and obstacles effectively, maintaining performance and a positive attitude.

Resilience is not an innate characteristic that you are born with, but rather an ability that can be developed and strengthened throughout life. It can be influenced by genetic, environmental and personal factors, but regardless of these factors, they all have the potential to improve your resilience.

Why is resilience important at work?

Managing professional challenges is essential for growth and success in your career, so we tell you why it is important to have resilience at work, these are some of the fundamental reasons:

1. Learn from mistakes: In the work environment, it is common to make mistakes or face challenging situations. Resilience allows employees to learn from these mistakes instead of becoming discouraged. Instead of seeing failures as insurmountable obstacles, resilient people see them as opportunities to grow and improve.
2. Adaptation to changes: The world of work is constantly evolving, with technological advances, changes in work processes and new demands. Resilience allows workers to quickly adapt to these changes, rather than resisting or feeling overwhelmed.
3. Stress Management: Stress is an inherent part of work life. Resilience helps employees manage stress effectively, reducing the risk of burnout or stress-related health problems. Resilient people can stay calm under pressure and find healthy ways to cope with stress.
4. Decision-making: In times of uncertainty, resilience enables you to make more sound, reasoned decisions rather than giving in to anxiety or fear. Resilient individuals can evaluate options and find solutions even in challenging situations.
5. Confidence and self-esteem: Resilience fosters self-confidence and self-esteem. Resilient people believe in their ability to overcome obstacles and face challenges, which contributes to maintaining a positive attitude and a sense of competence.
6. Improved relationships: Resilience also has a positive impact on work relationships. Resilient people are more likely to maintain healthy relationships with colleagues and superiors, as they possess effective communication skills and empathy. This helps them overcome conflicts and work as a team more efficiently.
7. Professional Development: Resilience drives individuals to make the most of professional development opportunities. They are willing to take risks, learn from mistakes, and seek new experiences, which can accelerate their growth and advancement in their careers.

How can we develop resilience at work?

Developing resilience at work is an investment in your well-being and professional success. Here are some tips to strengthen your resilience in the workplace:

1. Develop a positive mindset: Cultivating a positive mindset helps you see challenges as opportunities for growth rather than insurmountable obstacles. Practice gratitude and optimism.
2. Focus on your strengths: Recognize and focus on your personal strengths and abilities. This you It will help you feel more confident and able to face challenges.
3. Seek support: Don't hesitate to ask for help from colleagues, supervisors or mentors when you face challenges at work. Collaboration and support from others can be invaluable.
4. Take care of yourself: Prioritize your physical and mental well-being. Make sure you get enough sleep, maintain a balanced diet, and exercise regularly to reduce stress.
5. Identify the challenge: Before addressing any challenge, clearly identify what the problem is and its causes. Understanding the problem is the first step to finding an effective solution.
6. Stay calm: Although challenges can be stressful, staying calm and focused is essential. Take a moment to breathe deeply and relax before taking action.
7. Set small goals: If the challenge is big or complex, break it down into small, achievable goals. This will help you stay motivated and move forward steadily.
8. Ask for help if you need it: Don't be afraid to seek help when necessary. Others can offer advice, emotional support, and valuable resources.
9. Maintain a positive attitude: Cultivate a positive and optimistic attitude, even when things get difficult. A positive outlook will help you stay motivated and face challenges with resolve.
10. Learn from mistakes: Instead of regretting mistakes, learn from them. Mistakes are opportunities to improve and grow in your career.
11. Celebrate your successes: After overcoming a challenge, take a moment to celebrate your achievements. This boosts your confidence and motivates you to continue facing new challenges with determination.

Resilience at work is a valuable skill that can significantly contribute to your professional success and well-being. Developing resilience not only helps you overcome obstacles and adapt to changes, but also allows you to maintain a positive and productive attitude in your work environment. By following these tips and practicing resilience, you will be better prepared to meet professional challenges and thrive in your career.

What do you think of these tips for developing resilience at work? Do you know others that are effective? Share your experience in the comments, your experience can help other people.

The startup world is exciting and full of opportunities, but it is also an area where most companies fail in their first years.  This according to a CB Insights study, 90% of startups fail in the first five years.

While the path to success is not guaranteed, understanding the common reasons startups fail and learning how to avoid these pitfalls can make the difference between success and failure.

Today we want to explore in detail why many startups fail to achieve their goals and thus provide you with practical advice on how to avoid those mistakes and achieve success.

What is a Startup?

Before delving into the reasons for startup failure, it is important to understand what exactly a startup is. In simple terms, a startup is an emerging or new company that seeks to satisfy a need in the market through innovation and the creation of a unique product or service. Startups are often characterized by their agility, their ability to scale quickly, and their focus on disrupting the industry in which they operate.

Why do startups fail?

There are many reasons why a startup can fail. The following are some of the most common:

Not solving a market need

One of the most common mistakes, if not the most common, that startups make is creating a product or service that does not solve a real need in the market. Before launching a startup, it is crucial to conduct thorough market research to identify unsolved problems and untapped opportunities.

Running out of funds

Startups need money to grow and develop their business, which is why lack of financing is a main factor in the failure of many startups. Startups often require significant investments for development, marketing, and operations. Without enough capital, a startup can run out of resources before it can generate revenue.

Lack of financing

Sometimes startups get seed funding but are unable to secure additional funding to scale and grow. This may be due to the inability to demonstrate market traction or the lack of a solid business plan.

Not having the right equipment

The team is key to the success of any startup. If the team does not have the necessary skills and experience, it will not be able to lead the business to success and the startup may face significant difficulties during its development.

Not being competitive

In a saturated or highly competitive market, it can be difficult to stand out. If a startup cannot differentiate itself from the competition effectively, it may not be able to gain market share and therefore has little chance of success.

Launch of a poor product or service

A low-quality product or service can lead to the failure of a startup. Demanding customers expect quality and value for money, and any failure in this regard can negatively affect the company's reputation.

Lack of planning and execution

Lack of a clear business plan and poor execution can lead to the collapse of a startup. Careful planning and efficient execution are critical to long-term success.

Changes in the market

Markets and conditions are constantly changing. Startups that cannot quickly adapt to new circumstances may become obsolete.

Insufficient marketing

Startups need a marketing strategy effective in reaching your potential customers. If they do not have a proper marketing strategy, they will not be able to generate enough interest in their product or service.

High price and costs

Startups need to be profitable to be successful. If the prices of their products or services are too high or the operating costs are too high, they will not be able to make the profits necessary to grow.

How can I prevent my startup from failing?

Although the path to startup success can be challenging, there are key steps you can take to increase your chances of success:

Do a thorough market research

Before launching your startup, thoroughly research the market to identify opportunities and unmet needs. Understand your audience and how your product or service can solve their problems.

Have a clear and realistic business plan

Develop a solid business plan that includes a clear strategy, realistic financial projections, and a long-term focus. This plan should serve as a guide for the company and as a tool to attract investors.

Surround yourself with a capable team

Recruit people with the skills and experience necessary to complement your strengths and cover weaknesses. A diverse and talented team is an invaluable asset for a startup.

Offer a competitive service or product

Make sure your product or service is of high quality and offers significant value to your customers. Differentiation in the market is essential to stand out from the competition.

You must be ready for changes in the market

Stay flexible and adaptable. Markets evolve, and your startup should be able to pivot and adjust its approach as necessary to stay relevant.

Search for financing

Make sure you have access to enough financing to carry out your growth plans. Explore various sources of funding, such as angel investors, venture capital, or business loans.

Failure is an inevitable part of the business world. However, there are many things startups can do to reduce the risk of failure. By following the tips above, startups can increase their chances of success.

In any case, you should not feel bad if you do not achieve success the first time, the important thing is that it will help you as a vital lesson that will allow you to avoid making the same mistakes in the future so your chances of success will be greater.

What do you think?Do you think there are other reasons why startups fail? What tips would you add to avoid failure?

For years, it has been taught in schools that Venus or Mars are the closest planets to Earth. However, a new study has revealed that it is actually Mercury that spends more time on average closer to our planet.

This discovery was made by a team of astronomers from the Open University of the United Kingdom, led by David A. Rothery. Researchers have used a technique called the "circle point method" to calculate the average distance between two planets.

The results of the study have shown that, over the last half century, Mercury has been the closest planet to Earth 46% of the time. Venus is close behind at 36%, while Mars has only been closest 18% of the time.

The explanation for this phenomenon is that Mercury's orbit is the smallest in the Solar System. This means that Mercury is closer to the Sun than any other planet, and therefore also closer to Earth.

This discovery is an important step forward in our understanding of the Solar System. It is also good news for astronomy lovers, who will be able to learn something new about our universe.

Why has it been wrongly taught that Venus or Mars are the closest planets to Earth?

The main reason why Venus or Mars has been wrongly taught to be the closest planets to Earth is that when the positions of Venus and Earth align, it is true that Venus is the closest planet to ours. However, this does not mean that it is the closest, since it has been discovered that Mercury spends more time on average closer to Earth.

Another reason this mistake has been made is that Venus is the brightest planet in the Solar System, after the Sun. This makes Venus more visible than Mercury, even when they are not aligned.

What are the implications of this discovery?

This discovery has several important implications. First, it helps us better understand the dynamics of the Solar System. Secondly, it helps us better understand the evolution of the planets. Third, it helps us plan future space missions.

How can we observe this phenomenon?

This phenomenon is observable with the naked eye, but it is easier to see with a telescope. When Venus and Earth are aligned, it is possible to see Venus pass in front of the Sun. This phenomenon is known as a transit of Venus.

It is also possible to see Mercury pass in front of the Sun. However, this phenomenon is much rarer than the transit of Venus.

What other interesting things can we learn about Mercury?

Mercury is a very interesting planet. It is the smallest planet in the Solar System, and it is also the densest. Mercury has no atmosphere, and its surface is full of craters.

Mercury is a very hot planet. The temperature on the surface of Mercury can reach 427 degrees Celsius.

Mercury is a very mysterious planet. We still don't know much about its interior or its history.

Entrepreneurship is a unique and exciting journey that takes us along a path that can have many ups and downs, but it is also a great opportunity to achieve the much desired financial freedom. This path, when we decide to create our own business, brings us many opportunities and at the same time uncertainties.

It is almost certain that along the journey, at some point we will experience a lack of motivation and a lack of desire to move forward. This may occur due to unforeseen problems or because the project turns out to be more monumental than we had originally imagined.

Whatever the reason for your discouragement, it is essential to remember that everyone who ventures into creating a project faces obstacles along the way. In this situation, the crucial thing is to maintain motivation and never allow the enthusiasm to move forward to fade.

Why is it important to undertake?

Before talking about how to stay motivated when we start a venture, it is necessary to recognize the importance of a venture.

On the one hand, entrepreneurship is a way to turn your dreams into reality, to give life to your creative ideas and to be the architect of your own destiny. Here are some reasons why entrepreneurship is important:

• Financial freedom: Entrepreneurs have the opportunity to earn what they want, without having to depend on a fixed salary.
• Independence: As an entrepreneur, you have the opportunity to be your own boss and make key decisions in your business.
• Personal and professional growth: Entrepreneurship constantly challenges you to learn and grow, which leads to significant personal and professional development.
• Fulfilling dreams: Entrepreneurs can create a business that is in line with their values and passions.
• Positive Impact: Entrepreneurs can use their businesses to make a positive impact on the world. Whether generating quality jobs or introducing innovations that improve people's quality of life.

Now that we understand why it is important to start a business, let's focus on how to stay motivated on this exciting journey.

How to stay motivated when we start a new business?

Motivation in the world of entrepreneurship is a valuable asset, but it is important to remember that it is not always constant. Here are some effective strategies to keep that flame burning as you build your business from the ground up:

Recognize that motivation is a continuous work

Motivation is not something that is found overnight. It is a continuous job that requires effort and dedication. It is important to realize that there will be times when you will feel unmotivated. When that happens, don't give up, the important thing is to recognize them and work to overcome them.

Change your attitude

Your attitude has a significant impact on your motivation. If you have a negative attitude, it will be more difficult for you to stay motivated. Try to change your attitude by adopting a positive mindset. Focus on the positive aspects of your business and the challenges you face. Additionally, facing challenges with a positive mindset will help you find solutions instead of focusing on problems.

Set clear goals

Having specific and achievable goals will give you a sense of direction and purpose, and your goals should be measurable, achievable, relevant and time-limited. Break your goals into smaller goals and celebrate each achievement.

Record your achievements

It's important to celebrate your achievements, big and small. When you focus on what you've accomplished, you'll feel more motivated to keep going. Keep a record of your achievements so you can review them when you need a boost of motivation.

Start with a routine

Creating a routine will help you stay on track and avoid procrastination, plus it will help you stay focused and organized. Determine which tasks are the most important. mportants and plan a time to do them each day. A routine will also help you establish a sense of normality and consistency, which is important for motivation.

Surround yourself with positive people

The people you surround yourself with have a significant impact on your motivation. Surround yourself with positive people who support and inspire you. Avoid spending time with negative people who bring you down.

Don't stop learning

The world is constantly changing, so it is important that you continue to learn and grow. Attend workshops, courses and conferences. Read books and articles about entrepreneurship. Invest in your education so you can stay on top of the latest trends and best practices.

Don't leave aside your physical and mental health

Your physical and mental well-being is essential. When you are healthy, you are more likely to feel motivated. Make sure you eat a healthy diet, exercise regularly, and get enough sleep. It's also important to find ways to reduce stress and relax.

Find motivation

If you're unmotivated, look for ways to reignite your motivation. Read the life stories of successful people and companies. Meet with other entrepreneurs. Participate in events and support groups. Do whatever it takes to find the inspiration you need to keep going.

Try new approaches

Don't be afraid to pivot or change focus if necessary. Adaptability is a strength in the business world. Sometimes all you need is a change of perspective to reignite your motivation.

Be patient

Success in entrepreneurship does not usually happen overnight. Be patient and remember that progress takes time.

Sleep well

Adequate sleep is essential for concentration and overall well-being. Make sure you get enough rest to face each day with renewed energy.

Staying motivated when starting a new business can be a challenge. However, we recommend you keep these strategies in mind and remember that the entrepreneurial journey is an exciting opportunity to turn your dreams into reality.

Take advantage of every moment and continue pursuing your goals with determination!