Luis Arturo Villar Sudek, known to millions as Luisito Comunica, is not only a phenomenon on social media, but also an entrepreneur who has known how to capitalize on his influence, which has led him to be truly successful. With an estimated net worth of $20 million (according to Celebrity Net Worth), this creator has diversified his brand into areas such as gastronomy, telecommunications, fashion, and more.

Luisito began his career on YouTube in 2012, but his path to business was not immediate. The growth of his channel was meteoric, standing out for his unique, accessible style and ability to tell stories. Unlike other creators, Luisito dedicated himself to producing travel videos that not only showed the landscape, but also delved into the customs and human stories behind each place. 

His success as a content creator has allowed him to build a loyal community and, over time, leverage that audience to enter different markets. His strategy has included key partnerships, product innovation, and a strong connection to his brand identity. However, not all of his projects have been a success, making him a perfect case study on how to start, learn, and evolve.

His strategy has been clear: leverage his personal brand and global audience to boost businesses ranging from restaurants to telecommunications. His foray into the business world has not been linear, with successes that have catapulted him and failures that have left him with valuable lessons.

The businesses that Luisito Comunica has or has had

Successful businesses

Pillofon (2020)

This virtual mobile operator (MVNO), developed in collaboration with Diri Móvil, emerged to offer accessible services in a competitive market such as telecommunications. Luisito took advantage of his influence to position Pillofon as an option for young people, highlighting affordable plans with unlimited data and national coverage. His success lies in identifying a clear need and using his reach to communicate its benefits.

Gran Malo (2021)

A tamarind-infused tequila that revolutionized the market for its originality. Luisito was co-founder of this brand, which used an innovative social media marketing campaign to capture a young audience. Gran Malo's success is also due to its ability to export a traditional Mexican product with a modern twist, expanding its reach to international markets.

Deigo Ramen and Deigo Sushi

Luisito entered the restaurant world with these establishments specializing in Japanese food, located in Mexico City. Inspired by his travels, he opted for an authentic gastronomic experience, focusing on the quality and freshness of the ingredients. Deigo has gained popularity among lovers of Japanese cuisine.

Businesses with challenges

Fasfú Burgers (2021-2023)

An American-style burger chain that initially saw accelerated growth, expanding to Colombia, Peru, and Spain. However, its rapid expansion affected quality and customer experience, leading to the closure of several branches. This business underscores the importance of not compromising standards by growing too quickly.

El Rey Palomo (2018-2023)

His clothing line was an attempt to bring his personal style into the closets of his community. Although the brand achieved some initial traction, it failed to maintain sufficient sales over the long term and eventually closed. This failure highlighted the need to carefully plan the logistics and sustainability of a business in the retail sector.

Business Lessons

The Importance of Diversifying Income

Luisito has shown that it is not good to depend on a single source of income. Venturing into different sectors allowed him to expand his impact and build a more solid economic base.

If you have a stable job, consider creating a secondary source of income, such as investments or small ventures.

Leveraging Your Community as a Competitive Advantage

Each of his businesses has used their follower base as a launching pad. Their authenticity and emotional connection with their audience have been key to building trust.

Use your network of contacts to validate business ideas and attract your first clients.

Innovating within traditional markets

Gran Malo is a clear example of how a small change, like adding tamarind to tequila, can revitalize a saturated market.

Look at your industry and think of a unique twist you can offer to differentiate yourself.

Don't neglect quality for expansion

Fasfú Burgers illustrates how growing too quickly can negatively impact a business. The focus should be on consolidating before scaling.

Prioritize quality and customer satisfaction before trying to expand your business.

Learning from failures

The closure of El Rey Palomo didn't stop Luisito; instead, it served as experience for future endeavors.

Document your mistakes and use them as a reference so you don't repeat them.

Staying true to your brand identity
Each of Luisito's projects reflects his unique style and personality, which has strengthened his connection with the public.

Make sure your personal values ​​are present in what you offer, creating a distinctive seal.

Luisito Comunica is a clear example of how to combine charisma, authenticity and business vision to achieve success. Although he has faced challenges, each failure has served as a basis for his growth. His focus on diversification, innovation and authenticity can be applied to any field, whether it is your own business or your professional career.

These lessons invite us to take calculated risks, learn from our mistakes and build on our strengths. Like him, you can use your current resources, be it skills, contact networks or your passion, to begin to transform your ideas into reality. Remember: success is not linear, but every step counts.

The startup world is exciting and full of opportunities, but it is also an area where most companies fail in their first years.  This according to a CB Insights study, 90% of startups fail in the first five years.

While the path to success is not guaranteed, understanding the common reasons startups fail and learning how to avoid these pitfalls can make the difference between success and failure.

Today we want to explore in detail why many startups fail to achieve their goals and thus provide you with practical advice on how to avoid those mistakes and achieve success.

What is a Startup?

Before delving into the reasons for startup failure, it is important to understand what exactly a startup is. In simple terms, a startup is an emerging or new company that seeks to satisfy a need in the market through innovation and the creation of a unique product or service. Startups are often characterized by their agility, their ability to scale quickly, and their focus on disrupting the industry in which they operate.

Why do startups fail?

There are many reasons why a startup can fail. The following are some of the most common:

Not solving a market need

One of the most common mistakes, if not the most common, that startups make is creating a product or service that does not solve a real need in the market. Before launching a startup, it is crucial to conduct thorough market research to identify unsolved problems and untapped opportunities.

Running out of funds

Startups need money to grow and develop their business, which is why lack of financing is a main factor in the failure of many startups. Startups often require significant investments for development, marketing, and operations. Without enough capital, a startup can run out of resources before it can generate revenue.

Lack of financing

Sometimes startups get seed funding but are unable to secure additional funding to scale and grow. This may be due to the inability to demonstrate market traction or the lack of a solid business plan.

Not having the right equipment

The team is key to the success of any startup. If the team does not have the necessary skills and experience, it will not be able to lead the business to success and the startup may face significant difficulties during its development.

Not being competitive

In a saturated or highly competitive market, it can be difficult to stand out. If a startup cannot differentiate itself from the competition effectively, it may not be able to gain market share and therefore has little chance of success.

Launch of a poor product or service

A low-quality product or service can lead to the failure of a startup. Demanding customers expect quality and value for money, and any failure in this regard can negatively affect the company's reputation.

Lack of planning and execution

Lack of a clear business plan and poor execution can lead to the collapse of a startup. Careful planning and efficient execution are critical to long-term success.

Changes in the market

Markets and conditions are constantly changing. Startups that cannot quickly adapt to new circumstances may become obsolete.

Insufficient marketing

Startups need a marketing strategy effective in reaching your potential customers. If they do not have a proper marketing strategy, they will not be able to generate enough interest in their product or service.

High price and costs

Startups need to be profitable to be successful. If the prices of their products or services are too high or the operating costs are too high, they will not be able to make the profits necessary to grow.

How can I prevent my startup from failing?

Although the path to startup success can be challenging, there are key steps you can take to increase your chances of success:

Do a thorough market research

Before launching your startup, thoroughly research the market to identify opportunities and unmet needs. Understand your audience and how your product or service can solve their problems.

Have a clear and realistic business plan

Develop a solid business plan that includes a clear strategy, realistic financial projections, and a long-term focus. This plan should serve as a guide for the company and as a tool to attract investors.

Surround yourself with a capable team

Recruit people with the skills and experience necessary to complement your strengths and cover weaknesses. A diverse and talented team is an invaluable asset for a startup.

Offer a competitive service or product

Make sure your product or service is of high quality and offers significant value to your customers. Differentiation in the market is essential to stand out from the competition.

You must be ready for changes in the market

Stay flexible and adaptable. Markets evolve, and your startup should be able to pivot and adjust its approach as necessary to stay relevant.

Search for financing

Make sure you have access to enough financing to carry out your growth plans. Explore various sources of funding, such as angel investors, venture capital, or business loans.

Failure is an inevitable part of the business world. However, there are many things startups can do to reduce the risk of failure. By following the tips above, startups can increase their chances of success.

In any case, you should not feel bad if you do not achieve success the first time, the important thing is that it will help you as a vital lesson that will allow you to avoid making the same mistakes in the future so your chances of success will be greater.

What do you think?Do you think there are other reasons why startups fail? What tips would you add to avoid failure?

Entrepreneurship is a unique and exciting journey that takes us along a path that can have many ups and downs, but it is also a great opportunity to achieve the much desired financial freedom. This path, when we decide to create our own business, brings us many opportunities and at the same time uncertainties.

It is almost certain that along the journey, at some point we will experience a lack of motivation and a lack of desire to move forward. This may occur due to unforeseen problems or because the project turns out to be more monumental than we had originally imagined.

Whatever the reason for your discouragement, it is essential to remember that everyone who ventures into creating a project faces obstacles along the way. In this situation, the crucial thing is to maintain motivation and never allow the enthusiasm to move forward to fade.

Why is it important to undertake?

Before talking about how to stay motivated when we start a venture, it is necessary to recognize the importance of a venture.

On the one hand, entrepreneurship is a way to turn your dreams into reality, to give life to your creative ideas and to be the architect of your own destiny. Here are some reasons why entrepreneurship is important:

• Financial freedom: Entrepreneurs have the opportunity to earn what they want, without having to depend on a fixed salary.
• Independence: As an entrepreneur, you have the opportunity to be your own boss and make key decisions in your business.
• Personal and professional growth: Entrepreneurship constantly challenges you to learn and grow, which leads to significant personal and professional development.
• Fulfilling dreams: Entrepreneurs can create a business that is in line with their values and passions.
• Positive Impact: Entrepreneurs can use their businesses to make a positive impact on the world. Whether generating quality jobs or introducing innovations that improve people's quality of life.

Now that we understand why it is important to start a business, let's focus on how to stay motivated on this exciting journey.

How to stay motivated when we start a new business?

Motivation in the world of entrepreneurship is a valuable asset, but it is important to remember that it is not always constant. Here are some effective strategies to keep that flame burning as you build your business from the ground up:

Recognize that motivation is a continuous work

Motivation is not something that is found overnight. It is a continuous job that requires effort and dedication. It is important to realize that there will be times when you will feel unmotivated. When that happens, don't give up, the important thing is to recognize them and work to overcome them.

Change your attitude

Your attitude has a significant impact on your motivation. If you have a negative attitude, it will be more difficult for you to stay motivated. Try to change your attitude by adopting a positive mindset. Focus on the positive aspects of your business and the challenges you face. Additionally, facing challenges with a positive mindset will help you find solutions instead of focusing on problems.

Set clear goals

Having specific and achievable goals will give you a sense of direction and purpose, and your goals should be measurable, achievable, relevant and time-limited. Break your goals into smaller goals and celebrate each achievement.

Record your achievements

It's important to celebrate your achievements, big and small. When you focus on what you've accomplished, you'll feel more motivated to keep going. Keep a record of your achievements so you can review them when you need a boost of motivation.

Start with a routine

Creating a routine will help you stay on track and avoid procrastination, plus it will help you stay focused and organized. Determine which tasks are the most important. mportants and plan a time to do them each day. A routine will also help you establish a sense of normality and consistency, which is important for motivation.

Surround yourself with positive people

The people you surround yourself with have a significant impact on your motivation. Surround yourself with positive people who support and inspire you. Avoid spending time with negative people who bring you down.

Don't stop learning

The world is constantly changing, so it is important that you continue to learn and grow. Attend workshops, courses and conferences. Read books and articles about entrepreneurship. Invest in your education so you can stay on top of the latest trends and best practices.

Don't leave aside your physical and mental health

Your physical and mental well-being is essential. When you are healthy, you are more likely to feel motivated. Make sure you eat a healthy diet, exercise regularly, and get enough sleep. It's also important to find ways to reduce stress and relax.

Find motivation

If you're unmotivated, look for ways to reignite your motivation. Read the life stories of successful people and companies. Meet with other entrepreneurs. Participate in events and support groups. Do whatever it takes to find the inspiration you need to keep going.

Try new approaches

Don't be afraid to pivot or change focus if necessary. Adaptability is a strength in the business world. Sometimes all you need is a change of perspective to reignite your motivation.

Be patient

Success in entrepreneurship does not usually happen overnight. Be patient and remember that progress takes time.

Sleep well

Adequate sleep is essential for concentration and overall well-being. Make sure you get enough rest to face each day with renewed energy.

Staying motivated when starting a new business can be a challenge. However, we recommend you keep these strategies in mind and remember that the entrepreneurial journey is an exciting opportunity to turn your dreams into reality.

Take advantage of every moment and continue pursuing your goals with determination!