In the bustling world of Hollywood, a failed film producer, Bobby Bowfinger, decides he has had enough of his unsuccessful life. With a limited budget and overflowing ambition, he presents a crazy plan to make the movie of his dreams. The idea is simple: film the movie without the famous lead actor, Kit Ramsey, realizing he is being recorded!
Bobby, played by Steve Martin, assembles a group of misfit actors and juggles the scarce resources he has, from a delirious script to an incompetent cast. By his side is the charismatic Daisy, played by the charming Heather Graham, who becomes his ally in this cinematic adventure. The plot thickens when Bobby manages to acquire a film that stereotypes Kit, an actor obsessed with spirituality and extraterrestrials. As Kit goes about his life unaware that he is at the center of a movie being filmed behind his back, the madness begins to unfold.
With sharp humor and a biting critique of the film industry, the story turns into a game of deception and hilarious situations. Kit's reactions when facing the camera become increasingly bizarre, and the lives of everyone involved intersect in unexpected ways. In the end, Bobby and his team must confront the reality of what they have created and see if they have succeeded in making the blockbuster they so desired, or if they have simply gotten themselves into a mess they cannot escape.