In a picturesque British village, the mayor faces the imminent threat of a decline in tourism that could ruin the holiday season. To revive interest in the area, he decides to organize a beauty contest with an unexpected twist: it must be a pageant for "local girls" that showcases the true essence of the community. However, what begins as an innocent idea soon turns into a hilarious series of misunderstandings and mix-ups.
As the women of the village—from a pub owner to an indomitable elderly woman—prepare for the event, the competition reveals more about life in the town than anyone could have imagined. Comedic situations pile up, including rivalries among contestants, romantic misunderstandings, and a judge who quickly finds himself tangled in the madness. The humor, characteristic of the franchise, permeates every scene, offering moments of laughter amidst the characters' misadventures, ranging from the absurd to the endearing.
As the big day approaches, the townspeople, unwittingly involved, find new ways to connect and discover what it truly means to be part of a community. Amidst dances, parades, and laughter, everyone realizes that beauty is not always measured by appearances, but by the worth of each individual.