In a small American town during the Great Depression, an ambitious used car salesman is desperate to escape the financial ruin he finds himself in. Trapped between mounting debts and the pressure from his family, he stumbles upon an unexpected opportunity when he discovers an old classic car that holds enormous sentimental value. However, he soon learns that the vehicle is tied to a series of legal and dangerous issues.
Determined to turn around his situation, he decides to test his luck by engaging in a series of tricks and cons to turn the car into a source of income. In doing so, he encounters a variety of colorful characters: a group of con artists, a persistent detective, and an unexpected romance that causes him to question his decisions. Each attempt to sell the car becomes a comedy of errors, where what starts as minor deceptions leads him into increasingly absurd situations.
As he navigates this world of intrigue and dishonesty, the protagonist must confront his own morality and the consequences of his actions. On the brink of financial collapse, he realizes that true value is not measured solely in money but in human connections and personal integrity. His journey forces him to reconsider what is truly important in a time when money is everything, but family ties and honesty can carry even more weight.