In vibrant 1970s London, a young woman with an undeniable passion for fashion and an innate talent for design seeks to make her way in the competitive world of haute couture. Estella, an orphan brimming with ideas, feels out of place in a society that does not understand her creative vision. As she grows, she becomes a bold and rebellious young woman who adopts the pseudonym Cruella de Vil, an eccentric and charismatic figure characterized by her love for style and extravagance.
The story intensifies when Estella crosses paths with an influential fashion baroness, owner of an impressive haute couture house and personally invested in her talent. However, the baroness turns out to be a more toxic figure than she appears, unleashing a series of events that push Estella down a dark path. Torn between her past and her desire for revenge, Cruella begins to tear apart the seams of her identity and the industry that rejected her.
With a cast of eccentric characters as accomplices and a gang of thieves accompanying her on her escapades, the plot unfolds in a whirlwind of fashion, music, and humor. Estella's choices intertwine with her desire for recognition, resulting in a visual and emotional journey that delves into the complexity of identity and the struggle for acceptance in a world that often values appearances over authenticity.