In a world where advertising is king, the ambitious and egocentric executive of an agency, Mr. Nobby Nobby (played by Richard E. Grant), finds himself in a professional dead end. Trapped in a creative rut, his life takes an unexpected turn when he is assigned to present an innovative campaign for a new product. However, the pressure to deliver something spectacular drives him to the brink of madness.
As he deals with the incompetence of his colleagues and the whims of his superiors, Nobby faces a crisis of identity. In his quest for inspiration and success, he begins to experiment with unconventional methods, leading to hilarious and, at times, unsettling situations. What starts as a simple need to stand out evolves into an internal battle when a strange apparition, a sort of manifestation of his unrestrained ego, begins to speak to him and guide him through a tumultuous landscape of personal ambition and morality.
As he delves deeper into this strange world, Nobby must decide whether it's worth sacrificing his integrity in the name of success. With dark humor and a sharp critique of corporate culture, the story explores the unusual and twisted side of advertising, as Nobby attempts to reconcile his desire to succeed with the brutal reality of life in the industry. In an unpredictable ending, the thin line between madness and genius becomes completely blurred.