In a small, picturesque village, the routine of the inhabitants begins to change when a mysterious light merchant arrives. Liu, a solitary shopkeeper of lights who has seen better days, finds his world turned upside down upon hearing about the magnificent offers and designs that the newcomer brings. Competition intensifies, but what starts as a simple commercial rivalry evolves into a game of wit and secrets.
As Liu investigates, he discovers that his rival possesses an extraordinary ability to manipulate light and shadows, creating illusions that affect the townspeople. They begin to glimpse their deepest desires, but also the fears they had kept hidden. The inevitable confrontation between Liu and the light seller is not just a battle for commercial supremacy, but an exploration of the shadows that everyone carries within.
Throughout the plot, old rivalries are unleashed and new friendships are forged as the villagers confront their own demons. With a visual style that plays with light in surprising ways and a touch of magic, the film immerses us in a journey where truth and illusion intertwine. In the end, everyone will have to choose between what seems to shine and what truly lights their way. Will Liu be able to rediscover his passion for light and find his place in a rapidly changing world?