In an era marked by hopelessness and disillusionment, a struggling journalist, after losing her job, decides to write a provocative article that quickly captures the attention of the press and public opinion. Inspired by her thwarted career and her desire to make an impact, she invents the story of "John Doe," a man who threatens to commit suicide on New Year's Day to protest against the state of the world. As the story spreads, the figure of John Doe becomes a symbol of the struggle of ordinary citizens against corruption and social indifference.
However, the situation complicates when a homeless man, caught in the whirlwind of this media campaign, is recruited to play the role of John Doe. At first, he accepts as a way to obtain food and shelter, but as the attention on him grows, he confronts a reality of fame that he never imagined. The plot takes an electrifying turn when political and economic interests begin to manipulate John’s image, transforming him from a popular hero into a puppet to further their own agenda.
The confrontation between truth and media manipulation becomes a central theme, revealing the subtleties of modern life and the power of information. In a world where the value of a life can be instrumentalized, the question remains: who is John Doe really? A symbol of hope or just a victim of the system?