In a small Italian town in the 1960s, daily life is transformed by the arrival of an intrepid young woman named Anni, who brings a wave of modernity and freshness to the conservative atmosphere of the village. As Anni settles in, she soon becomes the center of attention, not only for her beauty and charisma but also for her carefree attitude toward life, provoking both admiration and jealousy among her neighbors.
Anni works as a model, and her involvement in an advertising campaign promises to give a boost to her career, but her arrival also stirs up old tensions and hidden secrets among the townspeople. Among them is a young artist who, captivated by her energy, feels inspired to break free from the conventions that have trapped him. However, not everyone is pleased with her influence: a group of older women, clinging to traditional values, begins to conspire to discredit her.
With a mix of comedy and drama, the film portrays the generational struggle between change and tradition, highlighting how the arrival of someone new can shake the foundations of a community. With a catchy soundtrack and colorful production design that evokes the fashion of the era, the story culminates in an unexpected ending that redefines what it truly means to be "different" in a world that tends to label people.