In a small town, the life of an apparently ordinary man, a worker named Joe, changes drastically when a flimsy incident ensnares him in a dark murder. After a misunderstanding and a twist of fate, Joe becomes the target of a tabloid press group looking to expose his story and exploit the morbid nature of the situation. As the authentic truth gets muddled with speculations, Joe desperately tries to prove his innocence amidst the media frenzy.
At the same time, his relationship with his girlfriend and family hangs by a thread. Social pressure and rumors push him to the brink of desperation; he starts to question everything he thought he felt and knew about himself and his surroundings. As tensions rise and the witch hunt takes shape, Joe is forced to decide how far he is willing to go to reclaim his honor and his life.
The film explores profound themes such as media manipulation, dehumanization in the pursuit of sensationalist shock value, and the fragility of reputation in society. With a bleak and realistic approach, the narrative becomes a mirror reflecting the social implications of public judgment, where the ideology of guilty until proven innocent rules with an iron fist, leaving everything in a suffocating tension until the very last moment.