In a world dominated by social media and the desire to go viral, a young Uber driver, driven by the need for recognition and fame, decides to take his attention-seeking game to the extreme. With an obsessive focus, he creates a plan to become an online star through a disturbing "challenge" that blends his everyday life with chaos and violence.
As he drives through the streets of Los Angeles, the protagonist uses his live-streaming platform to share his experiences with his followers, who become increasingly drawn in by the adrenaline of what promises to be an exciting and unpredictable show. With each ride, the atmosphere becomes more tense: from encounters with eccentric passengers to decisions that flirt with madness, the situation escalates to a point of no return.
As his actions grow ever more dangerous, the line between entertainment and reality becomes blurred. Followers become unwitting accomplices to his crimes, while the police find themselves in a race against time to stop this new deranged "influencer." The film serves as a dark commentary on modern obsession with fame, the immediacy of social media, and the disconnection between reality and public perception, immersing the viewer in a turbulent journey that is not easily forgotten.