In this 1982 family comedy, we follow the life of an unemployed journalist, Jack, who finds himself at a low point in his life. His life takes an unexpected turn when he accepts a strange job at a toy store. However, the situation soon complicates when the egocentric billionaire, the mastermind behind the store, decides to buy Jack as a "toy" for his son, a lonely and somewhat troubled boy.
As Jack is drawn into a surreal world of high society, where adults act like children and real-life concerns are set aside, he begins to develop a special relationship with the young boy, discovering that true friendship goes beyond material things. While Jack tries to adjust to his new role—and the whimsical world of consumerism—he realizes that he can positively influence the boy's life, teaching him lessons about empathy and authenticity.
Throughout the story, there is a satirical touch that critiques the obsession with money and consumerism, while Jack finds in his role as a toy not only a way to evade his responsibilities but also an opportunity to rediscover his own childlike spirit. With a stellar cast and hilarious moments, this film offers a unique perspective on the importance of human connection in a world where values seem to be lost.