In the bustling and ever-changing Milan of the 1960s, a middle-aged advertiser finds himself caught in the whirlwind of consumerism and ambition. Our protagonist, a man whose life has been marked by success and material pleasures, faces an existential crisis as his perfect world begins to crumble. The pressure to maintain a constantly rising status leads him to make hasty and unethical decisions, putting not only his career but also his personal relationships at risk.
As he tries to navigate the labyrinths of the market and meet the demands of his clients, he realizes that money and material possessions do not fill the emptiness he feels inside. As his life intertwines with that of a young artist, the contrast between their two worlds reveals deeper truths about love, success, and true happiness.
With cinematography that captures the vibrant essence of the era, the plot unfolds with a balance between comedy and drama, offering sharp social commentary. Surrounded by endearing characters and hilarious situations, the protagonist must confront his choices and redefine what success truly means in a world where everything seems within reach, but where the cost may be higher than he imagines. Ultimately, the story is an exploration of the struggle between one’s dreams and the weight of reality.