In a small American town, the handsome but disillusioned insurance salesman, Bob, leads a monotonous life, trapped in a job that doesn't fulfill him. One day, while trying to sell a policy to a young beauty, he encounters a mysterious old man who offers him a strange opportunity: a twist of fate in his life. The promise is tempting, a bright future, but it comes with a cost that Bob doesn't expect.
When he decides to accept the offer, his life begins to change dramatically. He quickly becomes the luckiest man in town. His career takes off, love comes knocking at his door with the charming Mary, and it seems that everything he touches turns to gold. However, this lucky streak soon stirs jealousy among those around him. As his successes increase, so does the pressure and expectation to always be the best.
Bob soon finds himself caught in a whirlwind of ethical decisions that will lead him to question whether true happiness comes from luck or from hard work and authenticity. With every unexpected twist, the old man reappears to remind him that not everything that glitters is gold. When his luck starts to fade, Bob must confront reality and discover what he really wants before it's too late and his life returns to being simply... ordinary.