In this lighthearted comedy, the world of advertising is turned upside down when a successful ad executive, weary of the lack of authenticity in his work, decides to step out of his comfort zone. After a nervous breakdown, he is admitted to a sanatorium for individuals with mental health issues. What could have been a time for reflection becomes a whirlwind of hilarious situations, as he discovers that the people in the center have very creative ideas about life and advertising.
With the help of his quirky therapy companions, this ad executive begins to propose completely honest advertisements, revealing the truth behind the products we all know. What starts as a joke transforms into a phenomenon, as his candid campaigns resonate with the public. The eccentric characters of his new friends provide him with a fresh perspective and a sense of freedom that had been absent from his professional life.
However, not everything is easy: his innovative approach soon catches the attention of his CEO, who sees a business opportunity in him but is unwilling to let his sincerity become a shackle. As the protagonist struggles to maintain his integrity in a world where authenticity seems scarce, he realizes that sometimes, madness is the first step toward clarity. Amid laughter and life lessons, the journey becomes a celebration of being true to oneself.