In the 1950s, Ray Kroc, a milkshake machine salesman in the midst of an existential crisis, stumbles upon a small restaurant in San Bernardino, California, that has revolutionized the concept of fast food. Fascinated by the efficiency and business model of brothers Richard and Maurice McDonald, Ray sees their idea as a monumental opportunity. Determined to expand the concept nationwide, Kroc becomes the businessman behind the revolutionary franchise system.
However, as Kroc progresses in his mission, his ambition becomes relentless, and the McDonald brothers begin to feel the weight of this transformation. While Ray struggles to keep his idea afloat amid a sea of legal complications and personal challenges, he must also contend with the philosophical differences between himself and the McDonald brothers, who value quality and integrity over aggressive growth.
Throughout his journey, Kroc reveals his fierce work ethic, as well as his darker side, willing to crush anyone who stands in his way to success. As the brand grows, so does the tension between the brothers' original ideals and the harsh realities of capitalism. With unexpected twists, this story explores the ambitions, sacrifices, and ethics of success in the business world, showing how the American dream can turn into a nightmare for some.