In a city filled with big chain stores and overwhelming superficiality, a young environmentalist named Albert Markovski feels overwhelmed by the lack of meaning in his life. Frustrated by the emptiness he sees around him and the constant indifference of the world, Albert seeks answers to his existential questions. In his desperate search to understand the point of his existence, he turns to a pair of philosophical detectives, the surprising Bernard and Vivian Jaffe.
Through a series of surreal encounters and absurd situations, Albert delves into a world where philosophy and comedy intertwine, and where he begins to question everything he thought he knew about life. However, his inquiries not only affect him; his friends and adversaries, including a perfection-obsessed model, a cynical executive, and a marketing director, become caught up in a spiral of reflections that challenge their perception of reality. As Albert and his friends try to unravel the great mystery of life, they begin to realize that sometimes there are no absolute answers and that accepting uncertainty may be the key to finding happiness.
Thus, the film becomes a carefree and visually eclectic journey, where laughter and life lessons intertwine in unexpected and often hilarious ways. In the end, what matters is not so much the answer, but the act of asking the question.