In an unexpected turn in the world of beauty pageants, a group of activist women decides to interrupt the Miss World contest in 1970 in London, challenging traditional ideals of beauty and questioning patriarchy. It all begins when Sally Alexander, a determined single mother and feminist, joins her friends to carry out a bold protest plan. As contestants from various parts of the world prepare to showcase their finest outfits, this becomes the perfect backdrop for a demonstration aimed at dismantling the stereotypes imposed by the entertainment industry.
As the plot unfolds, we meet several characters involved in the pageant: from the radiant contestant Jennifer Hosten, who fights not only for the title but also to prove her worth as a black woman in a world filled with prejudice; to the pageant director, who finds himself caught between his role in the industry and the ethical dilemmas arising from the protest.
The story unfolds a mix of comedy and drama, highlighting the internal conflicts of each protagonist as they confront societal expectations. With moments of tension, laughter, and reflection, the narrative culminates in a shocking conclusion that leaves everyone questioning what it truly means to be beautiful and the necessary changes in gender perception. A film that celebrates the fight for equality and the power of activism, all seasoned with a touch of nostalgia and a nod to history.