In a world where television has become the pulse of society, a veteran news anchor from a television network is about to be fired following the cancellation of his show. With his personal life in shambles and facing the end of his career, he decides to make a last cry to the world: he goes crazy on air and announces his intention to commit suicide live. Surprisingly, his desperate declaration captures the public's attention and turns into a media phenomenon.
The network, eager for a ratings boost, decides to capitalize on the chaos and madness of the anchor, rehiring him and elevating his figure to cult status. Meanwhile, an ambitious producer joins the mix, devising a show that exploits the rawest human emotions and collective fears. In this frenzied environment, ethical boundaries blur, and everyone is capable of becoming true puppets of their own need for attention.
As the plot unfolds, the journalist transforms into a sort of modern prophet, challenging the system and turning his madness into sharp social commentary. But as his success grows, so do his isolation and vulnerability. In this dangerous game between truth and spectacle, the line between entertainment and exploitation becomes more blurred than ever. The story is a powerful reflection of the dangers of television as a medium, leading us to question how far we would go for a bit of ratings.