In a city full of neon lights and secrets, a young entrepreneur decides to open an erotic goods store in an attempt to change his life and escape his monotonous office job. With overflowing enthusiasm, he believes his new business will be an instant success, attracting all types of curious and adventurous customers. However, what begins as a light-hearted business venture quickly spirals into a whirlwind of absurd situations and unexpected scandals.
As the store opens its doors, a colorful cast of characters crosses his path: from couples looking to rekindle the spark of passion, to eccentric customers who bring with them hilarious and surprising stories. As his personal life becomes more complicated, our protagonist must deal with the unfair competition from other, less ethical businesses that do not hesitate to sabotage his initiative. Throughout the film, risqué situations and comedic mishaps intertwine, showcasing both the fun and the spicy side of the world of human pleasures.
With a retro touch and a script filled with witty dialogue, the movie becomes a reflection of the cultural shifts of the time, addressing intimate relationships and sexual liberalization with a light and entertaining approach. Amid laughter and unexpected moments, the young entrepreneur learns valuable lessons about love, friendship, and the importance of being authentic.