In a vibrant city filled with light and music, a charming journalist named Max finds himself in the midst of the frantic competition of the advertising world. With his days spent between high-voltage meetings and glamorous parties, Max faces an existential crisis: his life seems to revolve around catchy slogans, but he feels he has lost his way. When a young and ambitious assistant, Alex, joins the agency, Max sees in him a reflection of what he once was: an innocent dreamer with big ideas.
As their relationship grows, a new client arrives with an intriguing proposal: a campaign for a soda that aims to become the king of the market. Max and Alex embark on a creative frenzy, merging wild ideas, unusual locations, and a soundtrack that captures the energy of the moment. However, the process is not just about advertising; it’s an exploration of their own lives and aspirations, unearthing old resentments and forgotten longings.
As the launch date approaches, the pressure intensifies. Max must confront whether he is truly willing to sacrifice his ethics and passion for success, while Alex must learn that, in the frantic world of marketing, things are not always what they seem. Amidst laughter, tears, and countless unexpected twists, both discover the true meaning of their work and friendship.