In a luxurious world filled with privileges, an unflappable and often ruthless business magnate decides that what he truly needs is a bit of fun. To achieve this, he confronts the paranoia of his son, a spoiled young man whose life has been shaped by excess and loneliness. In an unexpected twist, the father, in a fit of whimsy, buys an unemployed man to serve as his son's "toy," a man who finds himself trapped in a game he never asked to play.
This man, a journalist who has faced various hardships, becomes the target of the boy's attention, who initially seeks only a form of entertainment and distraction. As the days go by, their relationship transforms into a deeper connection, where the journalist, initially forced to play a ridiculous role to please the boy, begins to reassess his own worth and the essence of true happiness.
Through ironic humor that contrasts with moments of reflection, the film explores themes such as loneliness, power, and the need for human connection. Amid absurd situations and significant life lessons, the characters start to realize that what they thought they needed is merely a facade, and that sometimes the true challenge lies in the pursuit of authenticity in a world where everything seems to be for sale. The story unfolds towards an unexpected conclusion that invites reflection on the meaning of life and the value of choices.