In a small town in Minnesota, life is a spectacle filled with ambition, rivalry, and a dark twist. The community prepares for its much-anticipated youth beauty competition, where the local girls engage in a battle not just for the title, but for their family's pride. The story follows sweet and naive Amber Atkins, who dreams of being crowned and needs to prove she has what it takes to succeed. However, she is not alone in her quest.
The competition intensifies when the manipulative and fierce Becky Leeman, a perfectionist with an extremely competitive mother, stands in her way. As the contest approaches, a dark and mysterious turn of events begins to unfold, involving strange accidents and murders that seem too timely to be coincidental. The girls, who would normally be friends, turn into deadly rivals as they spiral into madness for fame and recognition.
Through a mockumentary style filled with dark humor, the absurdities and superficiality of beauty pageant culture are explored. The film, laden with satire, transforms a simple competition into a battleground where what’s at stake is much more than a tiara; it’s the very identity of each participant. With unexpected twists and endearing characters, this comedy lingers in the minds of viewers long after the credits have rolled.