In a bustling American city of the 1930s, a group of bohemian intellectuals and artists gather in a local café, where discussions about art, literature, and politics intertwine with the aroma of coffee and the clatter of typewriters. Among them is a young aspiring writer, with more ideals than money, trying to find his voice in an environment that values appearances more than real talent.
One day, a famous art critic arrives at the café, bringing with her the promise of an unexpected twist in the group's life. Her mission: to elevate popular culture to new heights. She convinces the group to organize a series of cultural events that combine what is considered "high culture" with the modern and extravagant trends of the time. As they work together, conflicts arise between the purity of art and the need to attract an audience, leading to laughter, drama, and misunderstandings.
As the group navigates this new vision, the young writer becomes entangled in a love triangle that forces him to question his own identity and ambitions. The outcome of this journey will not only transform his life and that of his companions but also change their perception of what it truly means to "elevate" culture. Amid criticism and celebration, their bonds will strengthen, demonstrating that art is as much about personal expression as it is about human connection.