In a satire that combines absurd humor with a scathing critique of society and greed, an eccentric wealthy man named Guy Grand decides to take to the extreme his belief that money can buy anything, even people's loyalty and dignity. When he meets the young Paul, a disillusioned and somewhat naive man, he takes him under his wing, turning him into his accomplice in a series of social experiments that reveal the corruption and greed of humanity.
Throughout their unusual adventure, Guy and Paul engage in countless extravagant antics, from buying an island to transforming a group of homeless people into aristocrats, all to prove that people will change their morality if the price is enticing enough. With the help of surreal characters and a series of absurd situations, they find themselves in unusual places and illogical scenarios, always keeping a keen eye on the dark side of capitalism.
As they explore the line between the comic and the tragic, the film offers a unique visual experience that includes cameos from celebrities of the time and moments that range from hilarious to shocking. The backdrop of this madness serves as a sharp commentary on human nature and the desire for profit, culminating in a conclusion that leaves the audience questioning the true cost of happiness and integrity.