In a small Spanish village during the Christmas season, the life of a humble and kind-hearted piano salesman takes an unexpected turn. Plácido, the protagonist, faces a desperate situation when, while trying to sell his merchandise during the holidays, he discovers that the community is organized to participate in a peculiar act of generosity: the purchase of a "plate" to help those in need. However, Plácido's plans become complicated due to the hypocrisy and the apparent goodwill of his fellow citizens.
The man, portrayed by a charismatic actor, becomes embroiled in a tangled situation that highlights the contradictions of society. The neighbors, desperate to follow traditions and project an image of public generosity, rely on appearances and superficiality, while Plácido tries to get by amidst this hypocrisy. His journey through the village leads him to encounter colorful characters who embody the essence of the community, each with their own struggles and desires.
With a tone that blends comedy and social critique, themes such as genuine solidarity versus ostentatious charity are explored, as well as how Christmas, rather than being a time of unity, can bring out the worst in people. All of this unfolds in a festive yet tense atmosphere, where the big question is whether good intentions will ultimately prevail over bad practices.