In the 1990s, the world of cosmetic surgery underwent an unprecedented revolution, and two doctors became the pioneers of this transformation. The story follows Dr. Robert S. Dorr and Dr. William L. "Bill" Groff, two plastic surgeons who, at first, are conventional professionals with careers as straight as their scalpels. But everything changes when they witness the growing demand for breast augmentation.
Determined to capitalize on this emerging trend, the doctors begin to experiment with different techniques and types of implants that will lead them to fame and fortune. As their popularity grows, so do the ethical conflicts and personal challenges. While Dorr increasingly worries about the health of his patients, Groff indulges in the glamour of his new lifestyle filled with parties and celebrities.
The film navigates the complex story of these men: their friendship, rivalries, and the impact of their work on the lives of many women. Along the way, they face moral dilemmas and unexpected situations that make them question whether the financial benefits are worth the cost of their integrity and the health of their patients. With touches of comedy and drama, this narrative explores the obsession with aesthetics and its consequences on society. In the end, Dorr and Groff must decide what it truly means to be a good doctor.