In a small, picturesque town, the local zoo is on the brink of being closed due to lack of funding and dwindling visitor interest. However, a new director, the charismatic and somewhat eccentric Rollo Lee, arrives with the mission of reviving the institution and transforming it into an irresistible place. With a mix of enthusiasm and madness, Rollo decides that the key to attracting people is to make the animals "fierce," which means more entertaining and eye-catching. His idea to initiate a competition among the animals is not without controversy, but at the same time, it piques the community's interest.
Meanwhile, tension rises when the hidden intentions of investors looking to profit from the zoo are uncovered. The group of zoo employees, led by the spirited and passionate Liz, bands together to protect what they have long sought to defend. As romantic and comedic entanglements develop among the characters, the investors' lack of ethics becomes evident, and the love for the animals and the bonds of friendship will be put to the test.
With absurd situations ranging from capturing wild creatures to innovative promotional methods, these charmingly crazy individuals will have to find a way to save their home and prove that life is wilder than it seems. The magic of the unexpected awaits the zoo, along with a lesson on the true meaning of community and a love for nature.