In the bustling world of advertising in New York, a veteran salesman, who has seen and done it all in his career, returns to the city after spending some time abroad. With an innate talent for connecting with the public, this charismatic character dives headfirst into the competitive and often ruthless field of advertising. However, he soon realizes that success in this world depends not only on his wit but also on navigating a sea of intrigues, rivalries, and hidden desires.
When he encounters an ambitious and passionate colleague, driven by her own ambitions, he starts to question not only his place in the industry but also his morality. Tensions rise, and power plays intensify as both of them strive to outdo their competition, led by a ruthless advertising magnate who is willing to do anything to maintain his dominance.
As work tensions mount, the protagonist must decide whether success is worth it when he begins to see the personal cost of his ambitions. In this mess, love, betrayal, and the struggle for integrity intertwine, challenging every principle he ever held. Ultimately, it becomes a reflection on ambition, ethics in business, and the search for true love in a world where everyone seems to have a price.