In a world where love often feels like an impossible mission, relationship expert Alex "Hitch" Hitchens emerges as the modern-day Cupid in New York City. With a career dedicated to helping men win the hearts of their beloveds, Hitch uses his wit and understanding of romance psychology to transform his clients into irresistible charming princes. But when he unexpectedly encounters the lovely journalist Sara Melas, his meticulously ordered world begins to unravel.
Sara, who has her own agenda to expose and dismantle the tricks of love, becomes an unforeseen challenge for Hitch. As he tries to hide his true profession, they embark on a whirlwind of disastrous dates, misunderstandings, and undeniable chemistry. As their worlds collide, both must confront their own insecurities and beliefs about love and relationships, questioning whether their strategies and plans are enough to keep genuine romance alive.
With a charismatic cast and laughter in abundance, the story unfolds in a whirlwind of entanglements, secrets, and heartwarming moments. In the end, both Hitch and Sara must decide whether love can be "hooked" with techniques or if it’s something that flows naturally, leaving us all wondering what it really means to be in love.