In a small town in the United States, a strange and delicious white dessert begins to appear on supermarket shelves and quickly becomes a bestseller. What seems to be a sublime delicacy soon reveals its unsettling origin: it is an alien organism that feeds on human brains and controls those who consume it. When a curious man starts to investigate the mysterious substance, he realizes that he is not alone in his quest to uncover the truth, as a group of unscrupulous businesspeople seeks to profit from the phenomenon at any cost.
As the advertising campaign intensifies and the product's popularity skyrockets, the consequences are swift. Consumers find themselves increasingly trapped in a trance of happiness and addiction, while those who resist trying it face a growing wave of violence driven by those who have been invaded. With a touch of social satire, a former FBI agent is recruited to investigate the situation and try to dismantle the insatiable corporation behind the phenomenon.
As the main characters attempt to unravel the mystery of the “delicacy,” they realize that the struggle is not only for their lives but for the consciousness of humanity. An underlying horror becomes a critique of consumer culture, leading them to confront a dilemma that could change the history of food and society as they know it.