In a fairy tale Russia, an unsuccessful academic, Professor Misha, becomes obsessed with finding the formula for love. With his obsession for science, the good professor decides to experiment with a magic trick to try to uncover the deepest secrets of human relationships. Although he is a man of reason, his heart longs for something more than equations and theories.
One day, Misha encounters a magical and charming street magician who, intrigued by the professor's research, offers his help. Together, they embark on a journey filled with comedic and enchanting situations, where logic clashes with passion and the unforeseen twists of life. As the story unfolds, Misha finds himself caught in a love triangle between his sweet and sensitive girlfriend, who embodies true and sincere love, and a seductive woman who makes him waver in his search for the ideal love.
As he delves deeper into his strange experiment, Misha discovers that the true formula for love is not found in mathematical equations, but in shared moments, small gestures, and the vulnerability that comes with opening one's heart. Amid laughter, complications, and emotional lessons, the film invites us to reflect on the nature of love, demonstrating that sometimes the best thing we can do is let our hearts take the reins.